Sex sells. Yeah, it does. If you want your product to be noticed, try sex. That was exactly what this travel agency in Kazakhstan did and I guess it worked for them.
The controversial ad has been shared on Facebook more than 71,000 times and viewed more than 31,000 times on YouTube in just two days.
The video begins with a close-up of cap-wearing female flight attendants, shown only from the neck upwards, and then widens out to reveal quite a bit more, the women's modesty being protected only by a banner across the screen and a small hat.
The male version was also published despite the uproar it sparked on social media.
The advertisers have got what they want - a buzz. Now they have been noticed and they will make do with all the attention.
Whether the comments are negative or not, it doesn't matter to them. It's all publicity. That's what people do today. A quick way to be noticed? Do something SEX-y. It gets quick attention and multiple shares. Before you know it, you become an overnight celebrity. So sad.
The controversial ad has been shared on Facebook more than 71,000 times and viewed more than 31,000 times on YouTube in just two days.
The video begins with a close-up of cap-wearing female flight attendants, shown only from the neck upwards, and then widens out to reveal quite a bit more, the women's modesty being protected only by a banner across the screen and a small hat.
The male version was also published despite the uproar it sparked on social media.
The advertisers have got what they want - a buzz. Now they have been noticed and they will make do with all the attention.
Whether the comments are negative or not, it doesn't matter to them. It's all publicity. That's what people do today. A quick way to be noticed? Do something SEX-y. It gets quick attention and multiple shares. Before you know it, you become an overnight celebrity. So sad.
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